FOR IMMEDIATE RELEASE
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Contact:
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Kama Timbrell at 212-903-8315
e-mail: ktimbrell@amanet.org
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WOMEN SPEND TRILLIONS OF DOLLARS EVERY YEAR.
WHY ARE YOU MISSING OUT?
New AMACOM book reveals what really makes women buy,
and what marketers must do to reach this huge market.
Purchases by women now total trillions of dollars annually, accounting for roughly 80% of all
consumer expenditures. So, reaching women should be considered the number one priority for most
businesses.
DON'T THINK PINK: What Really Makes Women Buy—and How to Increase Your Share of This
Crucial Market (AMACOM; June 29, 2004, $23 hardcover) will help marketers see their brands through
a woman's eyes, unlocking the secrets to developing products, services, and marketing strategies that
truly resonate with female buyers.
Based on the authors' firsthand research into women's experiences and perceptions, DON'T THINK PINK reveals:
- How generational history, culture, life stages, and daily realities influence a woman's buying mind.
- How the manner in which women buy is even more critical than what's being sold.
- How listening to women earlier and more often leads to more powerful strategies.
- How to use the Internet and other technology-both in market research and during the buying process-to
gain a greater understanding of female consumers.
- How to gain a bigger share of the purchasing power of women.
The authors' eye-opening findings reveal how to identify the common traits of the target buyer, and use
those traits as a foundation for tapping into both preferences and buying processes. There's no question
that women buy. DON'T THINK PINK explains what drives their buying decisions, and how businesses can
capitalize on this enormous (and evergreen) market.
• • •
About the Authors
Lisa Johnson (Eugene, OR) and Andrea Learned (Burlington, VT) are cofounders of ReachWomen,
a firm specializing in and advising clients on the behavior of women as consumers. Johnson is an award-winning
marketer who has done groundbreaking work in the sporting goods, financial services, and women's health fields.
Learned is recognized for her writing on the women's market. Her articles have been published on
MarketingProfs.com and in a variety of other publications, including Reach Women's own e-newsletter,
Reaching Women.
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Title:
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DON'T THINK PINK: What Really Makes Women Buy—
and How to Increase Your Share of This Crucial Market
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Author:
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Lisa Johnson and Andrea Learned
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ISBN:
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0-8144-0815-X
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Pub. Date:
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June 29, 2004
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Price:
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$23
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Pages:
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240
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For review copies, call 212-903-8085 or fax 212-903-8083.
To purchase copies, call 1-800-714-6395
Visit AMACOM online at www.amacombooks.org