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I
admit it, but I'm not ashamed.
The holiday season
has caught up with me and I've been unable to stick to
my usual newsletter schedule. I
bet that this is OK
by
you, fair readers, because you aren't really
reading many e-newsletters these days anyway.
(right?)
Before
I go any further, I want to wish you all a great
holiday
season on behalf of both Lisa Johnson and myself.
We really appreciate your continuing interest in what we
(as ReachWomen) have to share!
To
experience our festive season's greeting, please go to:
http://www.reachwomen.com/holidaycard_plain.htm
Oh
yeah.. I plan to get back to a reasonable newsletter schedule by
the first week in January. Never
fear!
In this issue:
1.
Consumer Confidence Post September 11th
2. Emphasis
on Connection During the Holidays
3. ReachWomen
News - American
Management
Association seminar
in the works
1.
According to "The Pulse" column in the December
2001 issue
of American Demographics, marketers should strike a balance
between economic confidence and faith in America.
While
Americans don't want to hear that the economy is in trouble,
they are also feeling a slight pinch of financial strain.
Always
a concern for women shoppers, the article notes that
these days all consumers have a strong desire for value -
in both a fiscal and moral sense.
Furthermore, this is no
time for "selling" luxury or indulgence.
To quote the
article directly: "Marketing messages should be
straightforward, honest and down-to-earth."
All
the more reason to hone your marketing to women
skills,
as those points are always important for them.
2.
It's no surprise that women are craving more
connection
during this holiday season, and Marla Paul
noted
this in a November 21, 2001, article for the
Chicago
Tribune. Hi-touch
services like hair and nail
salons,
and products for home-entertaining or small
scale
comforts (bath salts) are expected to do well
this year.
3.
We
are developing a several day-long
"Marketing to Women" seminar with the American Management
Association and will keep you posted as to its launch date.
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