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Look for the re-launch of Reaching
Women in February 2004! In the meantime, we bet our many past newsletters and articles
will help you begin your research.
Volume 2, 2002-2003
Issue
XI: Women Are Listening: Presenting
Not-Music FM 05-01-03
Issue
X: Tentative to Confident Consumers, The Snowboarding Lesson
03-28-03
Issue IX: Reach Senior Women With Ageless Relevance 02-28-03
Issue
VIII: Women and Bread: The French (Meadow) Connection 01-30-03
Issue
VII: ReachWomen Year-End Round-Up 12-28-02
Issue
VI: Opportunity Knocking: Women And Their Pets 11-30-02
Issue
V: Listening Beyond The Ear 10-28-02
Issue
IV: Brain, Child Magazine: Where To Find A Narrow But Mighty
Segment of Moms 9-27-02
Issue
III: Entering the Workforce: Young Women Blaze A Trail
8-22-02
Issue
II: Winning Over the Old Boy Network 7-19-02
Issue
I: Context is Queen 6-13-02
Volume 1, 2001-2002
Issue
XII: Fresh Thinking Part 2 - Listening to Women
5-4-02
Issue
XI: Fresh Thinking: Part 1 - Cross Pollination 4-1-02
Issue
X: The Self-Caring Woman 2-17-02
Issue
IX: Internet Anonymity 1-11-02
Issue
VIII: The Utmost in Customer Experience
11-28-01
Issue
VII: Community: It's Not What You Think 10-25-01
Issue VI:
Holiday E-retail: Fueling a Toasty Fire with Lumps of Coal 9-28-01
Issue
V: Women and Business Travel 9-15-01
Issue
IV: Women and Travel - Journeys
8-30-01
Issue
III: Banking Services and Women 8-15-01
Issue
II: Feedback 7-31-01
Issue I:
Segmentation 7-17-01
*For reprint permission for any of Andrea's articles, please email her
directly.
***********************************************
US News & World Report: "Women
Entrepreneurs: Growing in Number
and Importance," by Nancy Michaels 5-1-03
Entrepreneur: "Girl
Power," by Aliza Pilar Sherman 5-03
BrandWeek: "Tapping
Girl Power," by Sonia Reyes 5-22-02
American Demographics: "Granddaughters
of Feminism,"
by Rebecca Gardyn 4-02
Christian Science Monitor:
Gender
Vendors 2-14-02
MSN's bCentral: Women
power: how to market to 51% of Americans 12-01
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Un-Retiring
Wallets and No Blue Hair: Senior Women5-03
From Scaredy-Cat to Shred Betty: One
Snowboarder's Marketing Truths
4-03
How
Women Buy 7-02
Six
Costliest Mistakes of Marketing to Women 5-02
Netgrocer.com:
An E-Commerce Success Story, Part 2 3-25-02
Netgrocer.com:
An E-commerce Success Story, Part 1 3-18-02
Neglect
Not A Woman's Technology Comfort Level
2-6-02
The
Single-Woman Consumer: Don't Marry Her Off, Court Her
11-28-01
Intuition:
Use It Online 9-28-01
Don't Just Play One, Be One 8-20-2001
Will 'Soft' Sell
to Gen-X Goddesses? 7-20-2001
Puzzle Me This: Connecting Women to One Another, Part 2 5-22-2001
Puzzle Me This: Connecting Women to One Another, Part 1 5-8-2001
Now Is When Your Brand Should Be Standing Out 4-24-2001
To Be Hers, or
Not to Be? 4-10-2001
Using Power Like Jane 3-27-2001
Marketing
to All, Great and Small 3-13-2001
New Recruits:
Attract Them, Keep Them 2-27-2001
In
B2C She Should Be Both B and C
2-13-2001
Life, Time to
Take a Cue From Art 1-30-2001
Winning Over the
Softer Sex 1-9-2001
The Cheese Puff
Strategy for Successful Online Marketing 12-5-2000
How to Join the
Online Conversation: Part 2 11-21-2000
How to Join the
Online Conversation: Part 1 11-7-2000
2002
May
2002, RWO Talk Introducing
resources that may be new to you: eWOWfacts, BuzzBack research and
visibone.com.
April
2002, RWO Talk On
providing seamless customer service cross channels (like REI.com)
and how Bluefly.com is beefing up features to better serve their
customers.
March
2002, RWO MISCTalk Stress levels of American
and European women compared, and more from Lisa Kent of
Netgrocer.com
January
2002, RWO ShopTalk The results are in. How e-tailing fared
over the
2001 holiday season.
2001
December
2001, RWO Holiday Talk Consumer confidence & the emphasis on
connection during the holidays
November
2001, RWO INTLTalk - eLife Inc. and online community in Japan
October
2001, RWO ShopTalk - nuggets of knowledge on e-commerce
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